Collaborations

Tyla stars in Nike campaign


11 08 2025

Water hitmaker Tyla fronts Nike's autumn 2025 campaign, modelling its reimagined Air Max trainers.

The South African singer/songwriter, who first partnered with the sportswear brand earlier this year, commented 'It feels like a running shoe, like a workout shoe, but it's not. It's something that you can wear out'.

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